BBK

November 20, 2007. Southfield, Mich.  BBK, an international business advisory firm providing financial, strategic and operational services to its clients worldwide, has expanded its proactive service offerings with the Corporate 360-an evaluation methodology tool that measures the organizational effectiveness of a company and predicts the trend line of future financial performance.

The Corporate 360 examines the often overlooked and/or underestimated organizational functions such as customer orientation, talent management, innovation, growth orientation, performance management and lean operations, as well as nine key generators that improve performance and hundreds of blockers that inhibit success. 

"A large electronics company whose growth had slowed but whose profitability remained intact undertook the Corporate 360 to help identify opportunities to regain its momentum in the market place," said Jim Connor, a Managing Director in BBK's Corporate Advisory Group. "Within 12 months after conducting the Corporate 360, the company's sales and profits increased by 25% and 35%, respectively, and a new spirit of external competitiveness and internal cooperation emerged."

With the Corporate 360, a company's functions and generators are measured and quantified through a holistic, web-based survey that is simple to access and easy to respond to. The result of the survey is an organizational balance sheet that outlines the company's assets and liabilities.  BBK then helps track the measurements and develop actions to remove the company's blockers and promote its generators.

The Corporate 360 has already been implemented for a wide variety of clients.  These clients include lending institutions and private equity firms looking to better understand the position of a portfolio company, as well as boards and other leadership teams taking a proactive approach to their companies' financial health.

"The Corporate 360 gives corporate leadership the ability to get up to speed in hours, rather than the months it often takes, by providing an immediate and astonishingly detailed view of what is really happening below the surface in every unit of the organization," said Connor. 

The addition of the Corporate 360 to BBK's proactive tools, including its BBK Ratings, BBK Ratings Plus and BBK Desktop Assessments, expands its capabilities of improving performance and enhancing profitability for clients.  For more information, please contact Jim Connor at jconnor@e-bbk.com.